Smilie, Australia’s leading at-home teeth whitening brand, partnered with Nexus Advisory to secure flexible growth funding that strengthened cash flow and supported continued expansion.

With more than 100,000 loyal customers, rapid growth and strong demand began placing pressure on cash flow. Smilie was managing costly, restrictive revenue-based e-commerce financing, while traditional lenders were not well suited to its asset-light, direct-to-consumer model.

Nexus structured a tailored funding solution through a private credit fund, delivering a more efficient capital structure that reduced funding costs and provided the flexibility needed to reinvest confidently in marketing, inventory, and product innovation.

The Result?

• Improved cash flow and reduced funding pressure

• Greater flexibility to support brand and customer experience

• A sustainable platform for long-term growth

With the right funding structure in place, Smilie can now scale with confidence - growing the brand, launching new products, and continuing to delight customers without compromising ownership or flexibility.