Sodii Hydration is a proudly Australian-owned hydration brand, founded by Cale McPherson and Jason Thomas, two wellness-driven entrepreneurs and recent finalists in InDaily’s South Australia’s 40 Under 40. Based in Adelaide, the founders turned their passion for clean, high-electrolyte hydration into a pioneering brand redefining sodium’s role in everyday health.

As an early mover in Australia’s salt-forward hydration space, Sodii experienced rapid growth and increasing demand across direct-to-consumer channels and more than 650 retailers. The challenge was keeping inventory ahead of demand while managing cash flow intelligently, without relying on expensive short-term funding.

We structured an unsecured, non-bank Line of Credit, tailored to Sodii’s inventory cycle and sales flow. Approved within days, the facility provided flexible, recyclable funding that moved in step with stock turnover, preserving liquidity as the business scaled.

The result?

• Inventory consistently kept ahead of demand

• Cash flow protected and reinvested into brand, packaging, and customer experience

• Sustainable, confident growth supported by fit-for-purpose funding

This was about more than funding stock, it was about enabling stable, authentic growth for two ambitious founders building a premium, science-backed hydration brand.